The Allocation Of Relief Food - 1353 Words

ALLOCATION OF RELIEF FOOD Food security is defined as a situation in which a countries people have physical, social and economic access to sufficient, safe and nutritious food which meets their dietary needs and food preferences for an active and healthy life. In the recent years, and especially starting from 2008, the Kenya has been facing severe food insecurity problems. These are depicted by a high proportion of the population having no access to food in the right amounts and quality. Official estimates indicate over 10 million people are food insecure with majority of them living on food relief. Since not every person is able to access the relief food, the government has come up with ways to ensure that is able to curb drought so as to increase the level of farm production and solve food insecurity problems. MEASURES TAKEN TO FACILITATE DISTRIBUTION OF RELIEF FOOD. 1. KENYA VISION 2030 Under the Vision 2030, the Government has identified the following seven flagship projects for implementation during the next 5 years: a)Agricultural policy reforms b)Three-tiered fertilizer cost reduction c)Branding Kenya farm produce d)Establishment of livestock disease free zones and processing facilities e)Creation of publicly accessible land registries f)Development of agricultural land use master plan g)Development of irrigation schemes. a)Consolidated Agricultural Reform Legislations The Agriculture, Fisheries and Food Authority Act 2012; the Kenya Agricultural and LivestockShow MoreRelatedThe Distribution Of Relief Food Essay1430 Words   |  6 PagesABSTRACT. Distribution of relief food in Kenya is one of the major issues that pose a big challenge to the Government of Kenya through Ministry of Special Programmes- Disaster management. Drought which is caused by the high rate of precipitation is a major disaster affecting 80% of the country population, hence resulting to a large portion of arid and semi arid area in the country. People living in these harsh climate conditions suffer from hunger and death due to lack of food due to prolonged droughtRead MoreQuestions On Knowledge Driven Dss1278 Words   |  6 Pagesfor ERP implementation (DSS_ERP) to facilitate resource allocations and risk analysis, by developing analytical regression models by utilizing data collected from a survey conducted on 400 SMEs that have previously implemented ERP systems. A simulation model is used to validate analytical regression models, and subsequently these validated models are employed to build a nonlinear programming model that provides solutions for reso urce allocations, such as time and budget. The author suggested that SMEsRead MoreThe War On Poverty And Poverty1149 Words   |  5 Pagesthe rain, wind, and cold† (George 671). Despite poverty being a major problem within the boarders of the United States, American government disperses over fifty billion dollars to relieve similar situations in third world countries. A more logical allocation of resources would be to address the problem right here at home rather than blindly giving to the poor of the rest of the world. Fifty-two years ago in 1964 United States President Lyndon Johnson declared War on Poverty in his State of the UnionRead MoreThe United States Federal Government1238 Words   |  5 Pagesassociates responsibilities to these resources, ensuring that money is available to go to war, infrastructure and to help citizens in need. Politicians, as policymakers evaluate key decision-making processes about revenues and expenditures. Resource allocation, fiscal discipline and transparency are supposed to be key factors when making decisions on behalf of the citizens who placed them in office. Many U.S. citizens are misled by politicians who camouflage the budget for their own purposes which leaveRead MoreAssignment 1: the American Red Cross (Arc)1084 Words   |  5 Pagesand grants. Large donations are received from such corporation as Wal-Mart and the GE Foundation. The American Red Cross uses the Red Cross Disaster Relief Fund to support the American people who are victims of thousands of disasters across the country each year. The funds assist the Red Cross in meeting the immediate needs, such as shelter, food, and critical mental health counseling. Most recipients have been impacted by natural disasters like hurricanes, house fires, floods, tornadoes, and winterRead MoreEssay on Thomas Malthus Section Summary1436 Words   |  6 Pagesare still being debated today: population control, food production and concerns over uncontrollable diseases arising from the effects of over-population. In this passage it is stated that Malthus was proven wrong: â€Å"...Malthus’ dire predictions have proven to be wrong...† (Efficiency and Equity 211). However, though his calculations have proven to be wrong because he could not accurately account for the technological advances that would make food production keep apace of population growth, in manyRead MoreThomas Malthus—Section Summary1487 Words   |  6 Pagesare still being debated today: population control, food production and concerns over uncontrollable diseases arising from the effects of over-population. In this passage it is stated that Malthus was proven wrong: â€Å"...Malthus’ dire predictions have proven to be wrong...† (Efficiency and Equity 211). However, though his calculations have proven to be wrong because he could not accurately account for the technological advances that would make food production keep apace of population growth, in manyRead MoreOutline Of A Project On A Field And Place For People922 Words   |  4 Pagesto sign up for the project. Families will be selected for the project on a first come first served basis. A full debriefing to the families on guidelines and stipulations set out by the funding NGO will be acknowledged and agreed upon before the allocation of plots. NGO’s will ensure that all families partaking in the project are fully aware of their obligations, rights and any penalties that may arise from breaching the procedures or misuse of allotments. The next step is to gather the funds, equipmentRead MoreDisaster Management and Humanitarian Relief2050 Words   |  8 Pagesworldwide participants in the relief effort in the global community, disaster relief organizations are the forerunners of the help supplied to people affected by catastrophic events. In recent decades, due to the increasing number of disasters that affected all the corners of the world, disaster relief logistics has begun to receive greater enthusiasm and support from both logistics academics and practitioners. Humanitarian logistics encompasses both disaster relief and continuous support for developingRead MoreCumberland County Case Study1377 Words   |  6 Pagescommunity members together. This training can educate volunteers on the utilization of a centralized volunteer center that properly consolidates volunteers in a centralized location for the means of management, credential verification, and proper allocation of assets to ongoing lines of effort in order to reduce redundancy and increase efficiency. Response The Cumberland County Department of Public Safety is responsible for coordinating and managing countywide emergency efforts. Each local municipality

Frederick Douglass Free Essays

This paper attempts to reintroduce the abolitionist Frederick Douglass who played a large role in ending slavery in the United States just before the Civil War. It also intends to answer the question, â€Å"What does Frederick Douglass have to say about the consequences of slavery for Americans, black and white, North and South?† Who is Frederick Douglass? Frederick Douglass was responsible for the abolitionist movement, which actually put an end to slavery which has been occurring in the United States just before the Civil War (Frederick Douglass n.p. We will write a custom essay sample on Frederick Douglass or any similar topic only for you Order Now ).  What does Frederick Douglass have to say about the consequences of slavery for Americans, black and white, North and South? Change of Name The fact that he found out that â€Å"southern slave catchers were roaming the city looking for fugitives in boarding houses that accepted blacks†, his initial reaction to this was not to trust anybody he would meet along the way as he journeys through his life (From Slave to Abolitionist/Editor n.p.). However, as he came looking for a job and a shelter, he met David Ruggles, â€Å"who actually harbors runaway slaves and assisted them reach safe locations in the United States, as well as, Canada† (From Slave to Abolitionist/Editor n.p.). He also altered his name to avoid being arrested (From Slave to Abolitionist/Editor n.p.). He changed it from Frederick Baily to Frederick Douglass (From Slave to Abolitionist/Editor n.p.). Subscriber of Liberator At first though, his reaction was not that obvious since he â€Å"worked as a common laborer† wherein â€Å"he sawed wood, shoveled coal, dug cellars, as well as, loaded and unloaded ships†   (From Slave to Abolitionist/Editor n.p.). However, when he was offered to subscribe to a newspaper called â€Å"Liberator†, which was â€Å"edited by the articulate leader of the American Anti-Slavery Society, named William Garrison†, he also â€Å"felt really sorry† for the slaves (From Slave to Abolitionist/Editor n.p.). Membership to the American Anti-Slavery Society After that, he joined the abolitionist movement wherein he attended â€Å"lectures in New Bedford† (From Slave to Abolitionist/Editor n.p.). He became an official member of the â€Å"American Anti-Slavery Society†, which in turn was instituted in 1833 (From Slave to Abolitionist/Editor n.p.). Articulation of Thoughts by Preaching Because the, black abolitionists were having difficulty articulating their points of view, â€Å"black leaders kept up a constant battle to reduce racial prejudice in the North† (From Slave to Abolitionist/Editor n.p.). Also because of that, he decided to articulate some of his thoughts by becoming a preacher at the â€Å"black Zion Methodist Church† (From Slave to Abolitionist/Editor n.p.). He negated â€Å"attempts by white southerners to oblige blacks to leave and proceed to Africa† (From Slave to Abolitionist/Editor n.p.).   This only shows how Frederick Douglass disagrees to â€Å"African colonization schemes† (From Slave to Abolitionist/Editor n.p.). Issuance of Statements in the Liberator In turn, Frederick Douglass’ opposition to â€Å"African colonization schemes† led him to issue â€Å"anti-colonization statements in the Liberator† (From Slave to Abolitionist/Editor n.p.). He did this by: 1) convincing other individuals to subscribe to the â€Å"Liberator†, as well as, another newspaper technically referred to as the â€Å"Anti-Slavery Standard†; and 2) continuing to lecture nationwide about his life and his thoughts about slavery (From Slave to Abolitionist/Editor n.p.). His lectures or speeches entail his personal experiences, for instance about, atrocious whippings set by â€Å"slave-owners to women, children, and elderly people†; â€Å"head of girl covered with festering sores†; â€Å"masters ‘breeding’ their female slaves†; â€Å" clergymen warning slaves that they would be offending God if they disobeyed their masters†; etc (From Slave to Abolitionist/Editor n.p.). Religion and Economic Status of Whites In addition to the aforementioned, he was so determined to â€Å"show how and why the institution of slavery works†, which in turn revealed its rough treatment and unfairness (Douglass n.p.). For Frederick Douglass, slavery is not â€Å"normal†, as opposed to the views of most people wherein religion and economic status has proven that whites should treat blacks as slaves (Douglass n.p.). Informing Through Writing Also, he exposed the evilness of slavery by writing to eventually inform the â€Å"white audience† with regards to the occurrence in the slave plantations including brutal and corrupt behaviors (Douglass n.p.). He wrote about effects or consequences of slavery including: 1) â€Å"slave owners impregnating their slaves†; 2) raping of Black women; 3) unfortunate fate of the slave’s children; 4) dehumanization of both slave owners and slaves; 4) physical effect/s – lash wounds; 5) emotional effects – the pain of knowing that you are unable to put an end to the situation (Douglass n.p.). Imagery For Frederick Douglass, the aforementioned consequences should be kept away from him (Penguin Group USA n.p.). The women who have undergone slavery or abuse that he wrote about were imageries for the purpose of safely keeping Frederick Douglass â€Å"himself from the dehumanized and demeaned body of the slave† (Penguin Group USA n.p.). This is why Frederick Douglass has to say all that about the consequences of slavery for Americans, black and white, North and South (Penguin Group USA n.p.). This is why he directly stated that slavery leads to abuses including, for instance, the: â€Å"stripping and whipping of a woman; beating of slaves; etc† (Penguin Group USA n.p.). References Douglass, Frederick. Narrative of the Life of Frederick Douglass. 2006. SparkNotes LLC. 16 November 2007 Frederick Douglass. n.d. n.a. 16 November 2007 http://www.spartacus.schoolnet.co.uk/USASdouglass.htm From Slavery to Abolitionist/Editor. n.d. n.a. 16 November 2007 http://www.history.rochester.edu/class/douglass/part2.html Penguin Group USA. Book Clubs/Reading Guide. 2007. n.a. 16 November 2007 http://72.14.253.104/search?q=cache:7nO6kn0StaAJ:us.penguingroup.com/static/rguides/us/narrative_life_of_frederick_douglass.html+consequences+of+slavery+%2B+Narrative+of+Frederick+Douglasshl=tlct=clnkcd=2gl=phclient=firefox-a How to cite Frederick Douglass, Essay examples Frederick Douglass Free Essays The American Slave In Sharon McElwee’s literary analysis of Frederic Douglass literary piece, â€Å"The Narrative of Frederick Douglass, an American Slave, by Frederick Douglass,† Sharon breaks down the different key elements in Douglass’ story that make it so outstanding. Frederick Douglass is famous for his speech given during a time where slavery was still considered acceptable and was used by most wealthy white. Slavery was not viewed as cruel, but a valuable business that could earn them money. We will write a custom essay sample on Frederick Douglass or any similar topic only for you Order Now Although Douglass was not alone, his speech stands out among the others who were fighting for their freedom. Sharon first notices the use of repetition that Douglass uses in his work. She claims that this theme of repetition allows the reader to focus primarily on the content, or message, rather than the literary structure that may sometimes be distracting. Douglass left little room for the imagination and made sure to reiterate and describe exactly what he was saying. She gathers from his works that Douglass wanted to get one main point across; that slavery is dehumanizing and an unfair practice that should be done away with. Because Douglass mentioned these two things numerous times, the reader is able to really connect with the purpose of Douglass argument. Douglass would use words with negative connotation repeatedly throughout his descriptions to help emphasize the fact that nothing good was to be associated with slavery. Sharon even notes that each sentence has a formula that Douglass used to help eliminate any outside thought. Before the semicolon, the first word of each section is the, the second word is an adjective that ends in -er, the third word is either he or she, depending on the subject, and the final word of each section is a verb ending in -ed. This formula makes for easy reading, and again puts the emphasis on the act, allowing the reader to feel they are watching this event unfold in front of them and are able to create their own image instead of some made up, un realistic image that represents a false meaning. Sharon believes that Douglass strongest point throughout his entire work was the incident of the innocent slave being whipped by his slave master for no reason. Sympathy always helps the reader to feel more connected and emotionally involved with the piece. Douglass describes how an innocent slave is beaten for every action he made, no matter if it was right or wrong. This also is made even more powerful by a continuation of repetition throughout his description. Sharon see’s strength in Douglass writing when he describes the beauty of freedom as a ‘glorious resurrection from the tomb of slavery to the heaven of freedom. ’ During this time, the dominant religion was Christianity, therefore Douglass made a spiritual connection with the majority of his readers by making biblical references to the joy of being a free man. Although Sharon sees that Douglass, who is a Christian himself, hates any Christian who owns slaves. Douglass does a good job of hiding this fact from his readers due to his knowledge that a vast majority of his audience would indeed be slave owning Christians. Sharon agrees that Douglass is regarded as one of the greatest anti-slavery works ever written in American history. Through his use of repetition, his emotional and spiritual connection, and his confidence, Douglass was able to get people thinking about right and wrong. His clever writing made it clear and easy for the reader to fully understand his message, leaving no room for doubt about the way Douglass feels about what is going on around him. No fancy tricks, no crazy words, just quick and to the point. The reader gets a up-close and personal look at the unfair treatment of slaves and is allowed to fully understand why slavery should be abolished. I agree with everything that Sharon mentioned in her critique. I would have liked for her to focus more on Frederic Douglass himself and really dig deep into the kind of person he was. I believe, as a reader, that if I felt more acquainted with Frederic I would have connected with her analysis even more. But, Sharon stuck to her job and did a critique on the literary piece and not the author! How to cite Frederick Douglass, Papers

Sonnet 73 Essays (813 words) - Sonnet 1, Sonnet 73, Sonnet

Sonnet 73 Sonnet 73: That Time of Year Thou Mayest in Me Behold This sonnet by William Shakespeare can be regarded as a quite regular representation of what is called a Shakespearean sonnet. Not only that it is written by him, but as one will see the structure and the theme are really close to what can be found in other typical Shakespearean sonnets. Talking about the form, it must be mentioned that the poem is divided into an octave consisting of two quartets and a sestet consisting of two tercets. The quartets are indicated by full stops whereas the existance of the tercets is not supported by punctuation marks. Nevertheless one can assume that there actually are two tercets although in this case it is not of any importance with regard to the content. The heroic couplet .which is often hinted at by a caesura introduced by a full stop, is again not set apart from the rest of the text by a punctuation mark, but the content gives evidence to the fact that the last two verses do function as a heroic couplet (the message is formulated in this couplet). The rhyme scheme of the poem is definetely regular as you see cross rhymes throughout the first twelve verses and a pair rhyme in the heroic couplet (ababcdcdefefgg). Turning to the meter, again one realizes that Shakespeare tried to stick to the classic pattern of five iambic feet. L ine four and eleven show slight deviations in stress as they do not begin with an unstressed syllable following a stressed syllable. Although there are a few exceptions in general the iambic pentameter is dominating the rythm of the sonnet. So to sum up what has been said about the form so far, we can say that this sonnet, the few mentioned irregularities excluded, is very close to an ideal Shakespearean sonnet, especially with regard to matters like rhyme scheme or rythm. Similar things could be said about the theme of the poem: as in many other sonnets by Shakespeare the general theme could simply be called real love. Better to say, the topic is the transitoriness that accompanies this real love and how a lover should handle this fact. In the first stanza (the first quartet), the speaker compares himself to a season, which is not given by name. In lines two to four, the reader comes to know that it must be the autumn season that is described. The image presented is an abondonned cold place where no living creatures, neither human beings nor animals, remain but all have left. So the end of the year serves as a symbol for the forthcoming death of the year. This has to be seen as an allusion to humans` mortality. The next stanza implies another image that evokes the same atmosphere. The speaker is said to be the twilight of the day which slowly vanishes as the night falls into the land and spreads its darkness. This can be seen again as an allusion to men`s mortality as the author even calls the night ?Death`s second self (line 8). The next four lines suggest an image fitting to the ones before: this time the speaker is compared to a glowing fire which is about to go out. Just as in the first eight lines the speaker is confronted with merciless death. So to summarize the first twelve lines, provide images of death, and what they all have in common is that the speaker is in a situation that suggests that he is without any chance to avoid his forthcoming death. As a conclusion from this, we might say that the author is laying great emphasis on the fact that death is inevitable, and it occurs to the reader that the speaker is in exactly such a situation. In the heroic couplet the speaker suggests that this fact, death being inevitable for all humans, should strengthen the love one feels for a person, simply because this love will not exist forever just as any human will not exist forever. It seems so as if the speaker is in a situation in which death is a relevant phenomenon. Of course, death should always be relevant for a human, but remembering the

Peaceful Protest Essays

Peaceful Protest Essays Peaceful Protest Essay Peaceful Protest Essay Dear Squealer, I am writing to you to ask for your help, I consider you as someone who I can trust and confide with. At the moment I cannot reveal my whereabouts in case this document falls into the wrong hands, Napoleon! I will get straight to the point; our current situation is looking very bleak, I fear for both your life and mine. Napoleon has been abusing our new society on Animal farm and he will do astonishing things to achieve what he wants. He is slowly gaining power over us and our comrades; he has changed Animalism into a dictatorship led by him! Our lives will be his and only for his wishes, we have and will be turned into personal slaves for Napoleon to have at his disposal. He will change issues that we use to believe in; he will brain wash us into believing what he wants us to. I need your help to stop this tyrant. What I propose is that we join together to from a new equal society, run by ourselves. This new society will stand for every animal that accepts the societys beliefs; it will be a society that lives in peace and harmony. I want to make a enthuses on being equal, after all that was what Animalism stood for, no animals have any higher right than another animal. You and myself will not have a leadership or any sort of control over the other animals; we will just keep peace and order. I seriously think that my idea and theory would be a great success if you were appeared to join me and overthrow this tyrant from his reign of terror. I have took much time and effort over thinking how we are going to overthrow Napoleon, I have come up with a cunning plan! It does not involve fighting or any sort of physical campaign against Napoleon. It is the idea of Peaceful Protest; we will organise marches and demonstrations through Animal Farm. Also, if the animals boycott Napoleons slave labour and any sort of activities, which would help Napoleons empire. One of the main areas, which I think would be good to boycott, is Napoleons food supply, without food his empire will slowly melt down. I say slowly because we may not achieve our aim of a peaceful society quickly. It could be a slow and tedious task but the results at the end will be very satisfying. I have been reading up on Peaceful Protest and I came to a conclusion yesterday that it would be the best way of going about overthrowing Napoleon. By making peaceful protests it would also represent what our new society believes in, animals being equal and peaceful! By all means if you have an idea or theory which you think would be much more practical than mine I am open to suggestions.

Chinas Physical Geography - A Diverse Landscape

Chinas Physical Geography - A Diverse Landscape Sitting on the Pacific Rim at 35 degrees North and 105 degrees East is the People’s Republic of China. Along with Japan and Korea, China is often considered part of Northeast Asia as it borders North Korea and shares a maritime border with Japan. But the country also shares land borders with 13 other nations in Central, South and Southeast Asia – including Afghanistan, Bhutan, Burma, India, Kazakhstan, Kyrgyzstan, Laos, Mongolia, Nepal, Pakistan, Russia, Tajikistan, and Vietnam. With 3.7 million square miles (9.6 square km) of terrain, China’s landscape is diverse and expansive. Hainan Province, China’s southernmost region is in the tropics, while Heilongjiang Province which borders Russia, can dip to below freezing. There are also the western desert and plateau regions of Xinjiang and Tibet, and to the north lies the vast grasslands of Inner Mongolia. Just about every physical landscape can be found in China. Mountains and Rivers Major mountain ranges in China include the Himalayas along the India and Nepal border, the Kunlun Mountains in the center-west region, the Tianshan Mountains in the northwest Xinjiang Uygur Autonomous Region, the Qinling Mountains that separates north and south China, the Greater Hinggan Mountains in the northeast, the Tiahang Mountains in north-central China, and the Hengduan Mountains in the southeast where Tibet, Sichuan and Yunnan meet. The rivers in China include the 4,000-mile (6,300 km) Yangzi River, also known as the Changjiang or the Yangtze, that begins in Tibet and cuts trough the middle of the country, before emptying into the East China Sea near Shanghai. It is the third longest river in the world after the Amazon and the Nile. The 1,200-mile (1900 km) Huanghe or Yellow River begins in the western Qinghai Province and travels a meandering route through North China to the Bohai Sea in Shangdong Province. The Heilongjiang or Black Dragon River runs along the Northeast marking China’s border with Russia. Southern China has the Zhujiang or Pearl River whose tributaries make a delta emptying into the South China Sea near Hong Kong. A Difficult Land While China is the fourth largest country in the world, behind Russia, Canada, and the United States in terms of landmass, only about 15 percent of it is arable, as most of the country is made of mountains, hills, and highlands. Throughout history, this has proven a challenge to grow enough food to feed Chinas large population. Farmers have practiced intensive agriculture methods, some of which have led to a great erosion of its mountains. For centuries China has also struggled with earthquakes, droughts, floods, typhoons, tsunamis, and sandstorms. It is no surprise then that much of Chinese development has been shaped by the land. Because so much of western China is not as fertile as other regions, most of the population lives in the eastern third of the country. This has resulted in uneven development where eastern cities are heavily populated and more industrial and commercial while the western regions are less populated and have little industry. Located on the Pacific Rim, Chinas earthquakes have been severe. The 1976 Tangshan earthquake in northeast China is said to have killed more than 200,000 people. In May 2008, an earthquake in southwestern Sichuan province killed nearly 87,000 people and left millions homeless. While the nation is just a bit smaller than the United States, China uses only one time zone, China Standard Time, which is eight hours ahead of GMT. A Poem About Chinas Land: At Heron Lodge For centuries the diverse landscape of China has inspired artists and poets. Tang Dynasty poet Wang Zhihuan’s (688-742) poem â€Å"At Heron Lodge† romanticizes the land, and also shows an appreciation of perspective: Mountains cover the white sun And oceans drain the yellow river But you can widen your view three hundred miles By ascending a single flight of stairs

Who Moved My Cheese by Johnson Spencer Essay Example | Topics and Well Written Essays - 500 words

Who Moved My Cheese by Johnson Spencer - Essay Example This prevents the change from getting an individual by surprise. Quick adaption to the change is necessary. This calls for the release of the old cheese to enjoy a new one. It is advisable to move before the change. As in the case of the mice in the book, the move fast in search of new food supply and have quick instincts to adapt upon depletion of the existing supply. It is also very significant to accept a change in order to move ahead. In case someone faces change, do not waste precious time blaming others. Quickly move with the cheese. It is also advisable to enjoy a new cheese but does not create a comfort zone in the new cheese. Try to take the positive bit of a change and seize the opportunity to learn new ideas. To keep up with the pace some changes are of need. This calls the rearrangement of the staffs to face a new change for managers. People can also stay at one point for a long time since most of them are not ready to change for another cheese. Management purposes that i f one does not change become extinct. Most people wait until the environment presents no any other option but only a change. This is the worst management practice. People should practice counteracting the fear of the new cheese. People should also practice movement in the right direction. The application of the lesson learned in this book can help in both personal profession and management. This would prompt an individual to be keen to details and welcome a reason for a change. Always have the confidence of unknown to bury the fear.

How media has influenced on people and politics in Russia Essay

How media has influenced on people and politics in Russia - Essay Example It is significant that modern political science media is characterized by a lush title "fourth estate" along with the legislative, executive and judicial, and so on. The belief in the omnipotence of television is so great that some politicians say, that who controls TV and media, controls the entire country. Indeed, modern politics is impossible to imagine without the press, radio and television. Without a doubt, in the grandiose changes that are currently going through Russia, an important role is played by the media. That is the huge role that the media plays in social and political life of the country, making it the subject of ongoing discussion and research by scientists, experts and journalists. The given paper will prove that in the conditions of crisis due to the state of social anxiety people are particularly susceptible to suggestion and propaganda and easily respond to various new incentives and ideas. Let us consider how media can influence the society. In my opinion, Rozin.V.M. described media functions and how they influence the society well. The analysis shows that in the modern world media have three main functions: to inform, to express the position of certain social actors, carry out a particular ideological influence on the mind. While it has long shown that it is not often function of the press and media confined to first, some argue that the main thing is to present the facts, objective information and nothing else. In connection with this, it is easy to make the following point: the media does not simply inform the person, but also create a certain reality in which it is immersed. As part of these, almost virtual reality consciously, but more often unconsciously programmed not only by experience, but also his thoughts, attitude. First factor can be called "personalist". This is how the journalist realized event. Second